An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.
What makes Purpose 50 an “Exceptional Extrait”?
Usually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.
A fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.
An olfactory expression of the value of time. Crafted through a revolutionary process: a double-infusion with sandalwood and artisanal oakwood barrels.
Each fragrance is highly concentrated, containing 30% pure perfume oils, and underwent a meticulous six-month aging process, including a double infusion with sandalwood chips and oakwood barrels, resulting in a deep, layered scent experience. Housed in an original, refillable bottle – the first new design introduced by Amouage in 15 years – the Essences represent a pinnacle of olfactory artisanship.
Reasons by Bertrand Duchaufour
Cause and effect. Echoes of thought. A sequence of events.
When it first emerges, Reasons is somewhat unassuming: its hazelnut opening presents a warmth that is comforting but also perhaps surprisingly unostentatious. But within moments, the scent grows, taking on an increasingly grander form. The part-herbaceous, part-fruity personality of davana creates layer upon layer of depth and complexity. Finally, the smoky woodiness of palo santo introduces a grounding, resonant earthiness – rooting the whole in a sense of timeless, harmonious stability.
With tremendous complexity and gravitas, Reasons conveys the idea that although the past may be gone, its effects live on forever, supporting the present, while giving it meaning, depth and value.
A tale of trying and reaching, of life overcoming shade, Search captures the virile energy of resilient minds unafraid to fight their inner darkness to become their ideal self.
CITRUSES WITHIN BURNING WOODS
It is at first a flash of Lemon, insanely vibrant and bright, striking like lightning in the middle of the night. Fluttering notes of Lime, lively and shrill, soon come forth, welded into the metallic zing of Mandarin, its leathery zest and bittersweetness.
Shackled in a cage of dark woods, the Citrus fight with a newfound strength, their light shining brighter as delicate notes of Elemi and a heavenly touch of Hojari Frankincense burst open.
Even as the smoke rises and crashes in waves of burnt Cade, spicy Guaiacwood and incandescent Vetiver, the Citrus bouquet carries its brilliance proud, undefeated, and undimmed.
A tale of trying and reaching, of life overcoming shade, Search captures the virile energy of resilient minds unafraid to fight their inner darkness to become their ideal self.
Starting with an olfactory bolt of lightning, Decision banishes the darkness of uncertainty – an effect achieved through a combination of the cool woodiness and citrus-mineralic sparkle of Frankincense, Bergamot, Myrrh and Juniper Berries. After this striking opening, the light spreads further, aided by the gleaming sheen of Atlas Cedarwood. Finally, a warm Vanilla in the base conveys the profoundly liberating effect of acceptance.
Uncompromising, distinctive and incandescent, Decision captures the paradox that lies at the core of all of life’s most powerful decisions: it is focused on its goal while remaining open to countless possibilities.
A deep and smokey amber perfume with floral flourishes, inspired by this key design material of the era. A warm amber, spiced with aromatic and smokey blonde tobacco tells the story of Art Deco decadence. A riot of flourishing florals and dried fruits join the melee of fine ingredients, creating an indulgent blend.
A romantic and dynamic story of the Art Deco period is bought to life in pure perfume pleasure.
A feat in elegance with a juxtaposition of cool geranium and violet, juicy hedgerow berries alongside warm nutmeg, black pepper, aromatic cedarwood and a bracing single malt; earthy moss gives a pleasing finish. Complexity: 203 ingredients. Concentration: 25%
25.0% Perfume Concentration
Experience a symphony of scents with the Crown Collection Traveler Set, a trio of olfactory marvels designed to accompany you on your adventures. This set redefines luxury with three exquisite fragrances: Town and Country, Matsukita, and Crab Apple Blossom, each elegantly presented in a convenient 10 ml size.
Immerse yourself in the embrace of a fragrance that delicately envelops the senses, akin to the tender caress of cashmere on bare skin. Enter a realm where musky notes intricately weave a warm, indelible hug, creating an experience that is both calming and comforting. E Cashmere Musk is not just a fragrance its a journey . Envision a tranquil haven, where each note weaves a narrative of delicate touches and enduring elegance. The symphony of Baies Rose, Sichuan Pepper, and Fresh Ginger in the top notes sets the stage for an odyssey of scentan unforgettable olfactory adventure that transcends the boundaries of time. As you delve deeper, the heart of the fragrance reveals a Fleuriste Fusion, Egyptian Jasmin, and Cashmeran. Here, the scent becomes an intricate dance, much like the delicate petals of blooming flowers, creating an atmosphere of ethereal beauty. The base notes, including Guaiacwood, Ambroxan, and Musks, form a tapestry of lasting impressions. It lingers on the skin, leaving an undeniable presence that is both subtle and captivatinga fragrance that becomes a part of you.
Unveil a new dimension of exhilaration with the exquisite L Red Tea Vetiver. Crafted to invigorate and elevate your spirit. Vibrant top notes of Lemon Primofiore and Bergamot awaken the senses, creating a sparkling ambiance that is both lively and captivating. At the heart of the perfume lies noble vetiver which evokes warmth and timeless elegance. Like the luminescence of a sunrise, the warmth of Rooibos Tea also radiates from the heart and is rounded off by the comforting notes of Musk and Sandalwood.
CHYPRE PERFUME WOODY PERFUME
Green bergamot meets sparkling pink pepper and spicy nutmeg for a fresh and invigorating top, laced with a floral and smokey heart of Chinese imperial jasmine and mate tea. Hints of jasmine sambac and guaiac oil complement woody tones, whilst rich amber, fir balsam absolute and whispering musks form a sensual and warm base. A mysterious and complex fragrance crafted with 252 unique ingredients and an outstanding 25% parfum concentration. For a limited time only all purchases of Matsukita come with an elegant fan in our striking Matsukita print.
A modern interpretation on a classic Victorian cologne, a refreshing perfume alive with sparks of ginger, sparkling lime and classic English lavender, a warm base of musk, amber and leather grounds this perfume close to the skin. Complexity: 187 ingredients. Concentration: 25%.
Originally created in 1925 and famously worn by Winston Churchill, Town & Country was a shining star of a new era of the Crown Perfumery Company. Today it is reimagined with the Clive Christian hallmarks of complexity, concentration and dedication to the finest ingredients – perfectly crafted for self expression. Crisp with refreshing notes from the most elegant of herbs resting on a deeper base. Capturing the natural beauty of the countryside and the elegance of London town.
One of the world’s rarest and most expensive spices, cool, fresh Cardamom joins fiery Pink Pepper, Ginger and Bergamot in an explosive blend of top notes that immediately enliven the senses.
Rich oil derived from the heart of the Iris flower – a symbol of strength – produces a smooth and silky centre, around which agile notes of Violet and Cinnamon pique the senses, summoning the rich textures of the bazaar.
Coarser textures of Vetiver and Tree moss are sweetened by the delicate touch of Vanilla, balancing the hotter tones of Cinnamon above to create an earthy base reminiscent of the dewy ground at daybreak.
Fiery red metal, cool to the touch. Luminous berries atop darkened leaves. COPPER is an olfactive interrogation of perceived differences and their harmonious alignment.
A blend of distinct olfactive components: vivid pinks positioned against deep greens. Bright contrasts reveal new clarity. Ingredients found across the globe find unity in a single scent.
Fresh galbanum harvested atop the Iranian mountains; luminous peppercorns picked in Peru; rhizomes of spicy Madagascan ginger distilled into oil.
Like rust corroding a golden sheen, with time COPPER evolves on the skin.
Encased within a copper vessel, organically formed and industrially made, COPPER transforms contradictions into compatibility. The subversive spirit of Comme des Garçons explored through scent.
