Albert Fouquet, the son of a Parisian aristocrat, was part of the elite French society in the early twentieth century and a perfume connoisseur. In a room on the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use aided by Philippe, the family butler. At social events he would surprise everyone with an exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented. However, Fouquet continually rejected proposals to market his fragrance.
One night during his summer vacation in 1937 on the French Riviera (Côte d’Azur), Albert met and got on very well with a young American student who was touring France in a convertible: John F. K. Within minutes of being introduced, JFK was captivated by the essence that Albert wore. John’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning:
“In this bottle, you will find the dash of French glamour that your American personality lacks.”